Mountain Dew, stylized as Mtn Dew, is a soft drink manufactured and distributed by PepsiCo. Although its formula was invented in Knoxville, Tennessee, it was first marketed in Knoxville and Johnson City, TN through the 1940s. Then by Barney and Ally Hartman, in Fayetteville, North Carolina, and finally across the United States by 1964.
As of 2007, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke, Mountain Dew was the 4th best selling carbonated soft drink in the United States. Mountain Dew's Diet version ranked 9th in sales.
On October 15, 2008, Mountain Dew's official logo was redesigned to "Mtn Dew", from a PepsiCo rebranding of core products. In which, Mountain Dew also re-launched in the UK. Mountain Dew was originally released in the UK in 1996, then removed in 1998 due to low sales. The alternate flavors of Mountain Dew, "LiveWire" and "Code Red", continue to use their original designs.
